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In Wine Country: A Wine Blog

Wine Marketing: Has Costco updated merchandising to spur sales?
More Approachable?
Wine Marketing: Has Costco updated merchandising to spur sales?
by Clinton Stark | 02.22.10 | Comment
Wine Marketing: Has Costco updated merchandising to spur sales?

Something looked different at Costco during my last visit. Look closely at these photos. Notice anything? Aside from the fact that these are less than ideal photos taken from trusty Droid, you might notice the wine section at ...

Handcrafted Thoughts
Wine marketing: It’s not a cult winery, it’s “small artisanal” … just like Ferrari?
by Clinton Stark | 01.21.10 | Comments (1)
Wine marketing: It’s not a cult winery, it’s “small artisanal” … just like Ferrari?

Welcome to wine marketing, the most mysterious black box of them all. Recently I wrote about Harlan Estate and their minimalist, high quality parchment paper approach to traditional mailings. This week I received another mailing, this ...

All Things Wine
3 Weekend wine picks available at Costco (1 red, 1 white, 1 surprise)
by Clinton Stark | 01.15.10 | Comment
3 Weekend wine picks available at Costco (1 red, 1 white, 1 surprise)

With the weekend almost here, chances are you’ll be near a Costco at some point, if you’re like most of us. Maybe it’s the Cirque equivalent of the shopping “big top.” The only high wire act here though ...

Another Loni Project
DIY preview: Wine country inspired candle holder
by Loni Kao Stark | 01.06.10 | Comments (2)

I’m almost finished with the plans and video for another west coast style DIY project!

With my visits to ...

Can't drive the wine
Harlan Estate wine marketing in action; when less is more?
by Clinton Stark | 01.06.10 | Comment
Harlan Estate wine marketing in action; when less is more?

Harlan Estate marketing sometimes reminds me of Porsche mailers. But without the fun gadgets; just a fancy envelope, slick fonts, and impressive card stock. This one arrived with an insert that reads:

Paradise for the taste buds
A Tuscan dream with Executive Chef Renzo Veronese at the Kenwood Inn and Spa
by Loni Kao Stark | 12.03.09 | Comment
A Tuscan dream with Executive Chef Renzo Veronese at the Kenwood Inn and Spa

The wine swirled in my mouth.  A carousel of whites and reds.  Of particular note is an Emeritus, Pinot Noir 2006 whose notes of dark fruit and sandalwood beckoned a sip and the well-balanced tannins coaxed a further ...

Baja Cabs
Roganto wine from Ensenada Baja Calfornia: First look
by Loni Kao Stark | 11.18.09 | Comment
Roganto wine from Ensenada Baja Calfornia: First look

While at the Paella party here in Loreto, BCS, we were able to catch up with Antonio, one of the owners and wine makers at Roganto winery in Ensenada, Baja California which was started in 1987. Since then, ...

Stark Sips
2008 Rombauer Vineyards Chardonnay, Carneros (91 pts, $32)
by Clinton Stark | 10.30.09 | Comments (2)
2008 Rombauer Vineyards Chardonnay, Carneros (91 pts, $32)

I’m really liking the “unoaked” Chardonnay trend. There is almost nothing worse than a buttery, almost oily, creamy Chard, especially served too warm. The main reason is another of the wine words: structure. Less oak, to me at ...

R&R
WineTube TV: Kenwood Inn & Spa, A Wine Country Getaway
by Chris Wright | 10.28.09 | Comment
WineTube TV: Kenwood Inn & Spa, A Wine Country Getaway

An inside look at Kenwood Inn & Spa, a Condé Nast award-winning luxury wine country getaway!

Monster Wine Tech
WineTube TV: Vineyard Super Machines
by Clinton Stark | 10.19.09 | Comment
WineTube TV: Vineyard Super Machines

Why spend an entire day when a machine can do it in 4 hrs? Loni: “I am woman, hear me roar!” ...
West Coast Resorts
Kenwood Inn and Spa: A rendezvous to tempt the senses
by Loni Kao Stark | 10.18.09 | Comment
Kenwood Inn and Spa: A rendezvous to tempt the senses

Squinting, I reached over to the bed-side clock and realized it was 8am.

An evening had passed. I was snuggled between luxurious sheets at the Kenwood Inn and Spa. Cloudy, grey skies peeked in from behind the heavy drapes ...

SSC Show Lineup
Fall show preview #2: WineTube TV
by Clinton Stark | 10.06.09 | Comment
Fall show preview #2: WineTube TV

Ah, yes, wine country. As host of WineTube TV, Loni, would say, “the people, the places, the vines.” I’m not sure what that means exactly, but it sounds like fun.

StarkSilverCreek has been covering wine for about two years. ...

Wine Country Harvest
WineTube TV: Crush! Stomp and grape crazy at Stryker Sonoma Winery
by Chris Wright | 09.30.09 | Comments (1)

Harvest is here, and that means crush! Stomp & roll at Stryker Sonoma on WineTube TV.