This year so far, I would say we have done a solid job in producing a 2010 Loreto Calendar that is a significant improvement over last year’s; both in quality and the revenue generated.

From a quality perspective. This year’s calendar has 4 significant improvements from last year’s:

• More community effort: The photos taken for this year’s calendar are truly a community effort with contributions of some of the best photos from everyone.
• Back gallery: The back gallery of the calendar design let us fit in 12 additional photos of Loreto, wow!
• Inspiring quotes: Each month’s photo is accompanied by an inspiring quote from the photographer.
• Environmentally-friendly paper: This year’s calendar paper is (FSC Certified).

All these improvements were made while keeping the costs of the calendar consistent with last year’s ($19.99 USD).

From a revenue perspective, we have sold 176 calendars to date which is about 2.5x more calendars than last year.

However, besides raising money and creating a quality calendar that we can all enjoy, the other significant part of this initiative is to drive awareness of the efforts within local charities and become more aware as a community of the ways we can all make a positive impact. From this respect, we have not done the Internado School of Loreto justice.

We are changing that.

To kick off this effort, I was fortunate enough to catch up with Linda Nicholls, ambassador for the Internado School in Loreto for a podcast interview. I hope you enjoy listening to it as much as I enjoyed her company. After the interview, I felt truly inspired and invigorated. Truly fuel for the soul.

Thanks to the community effort we can make help to make a difference!

Loni Kao Stark

Loni is a self-professed foodie, adventure travel seeker and aspiring artist. It's been said her laugh can be heard from San Jose all the way to the Golden Gate Bridge. She's been known to dance and spin across Napa and the Baja. The former Ms. Global Petite runner-up is host of WineTube TV, SSC Presents and The Artist Diaries. In a former life she was simply: "sushiweakness." More »

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