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Techno Art
06.06.09

SubZERO 2009: A mashup of art, technology and passion in the heart of San Jose


Yesterday, I decided to drop by the second annual SubZero event in downtown San Jose. The event took place on First Street between San Carlos and Reed Street from 5 pm to midnight. It was my first time at this event and I wasn’t sure what to expect. I was more than pleasantly surprised.

Unlike some of the wine and art events around the San Francisco Bay Area that are fun, but once you’ve seen one you’ve pretty much seen them all, the SubZero event showcased some pretty eclectic and unusual pieces of art infused with technology. Sometimes the artists were works of art themselves.

I did notice many times my engineering and marketing background come through when I asked questions such as, “Are there any practical applications for this?” To which I was promptly reminded that art is an end unto itself. I stand corrected.





“Dead Lowrider” created by local artists John Jota Leanos and Artemio Rodriguez

Loni is a self-professed foodie, adventure travel seeker and aspiring artist. It's been said her laugh can be heard from San Jose all the way to the Golden Gate Bridge. She's been known to dance and spin across Napa and the Baja. The former Ms. Global Petite runner-up is host of WineTube TV, SSC Presents and The Artist Diaries. In a former life she was simply: "sushiweakness." More »
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